Discuss how can the cloning of linker histones help to understand Essay

Discuss how can the cloning of linker histones help to understand their function in cells - Essay Example Histones have a characteristic ‘histone fold domain’ consisting of structural motif known as ‘helix-turn-helix and that are three alpha helices that all connected by loops. Each of the histones fits perfectly with their counterpart to form heterodimer structures that assume the appearance of a hand-shake. The histone cell structures are buried inside the core structure of the nucleosome. The histones have conspicuous N-terminal tails protruding out of the compact structure. Often the terminal tails are subjected to several post-translational modification that include methylation, ubiquitination, acetylation, phosphorylation, and many more (Xie 2009). It is the combination of the marks they get through the modification processes, and that determine the factors that bind to the region of DNA and in the long run regulation the expression status of the given locus. The multiple loci occurring as distinct clusters on different chromosomes are where the histone genes typ ically transcribed. Histone proteins have their individual repertoire of variants distinct in the sequence of their amino acid mostly in the protruding N-terminal region. The expression of the variants, which is dependent on the type, can either be replication-dependent or replication-independent. As will be discussed in a dedicated section below, their main function is to mark specific regions of the DNA by replacing canonical histone from the nucleosomes present and the particular site. This stress on distinct regions in the genome has a noteworthy part in recruitment of diverse factors to that site occasioning differential treatment. It is this mechanism that lays the foundation for creation and development of an epigenetic ‘memory’. The dyad axis of symmetry that is where the exiting and the entering DNA duplexes cross has been a long held outlook of the most likely location for the binding of the linker histone to the nucleosome core particles. The high

My essay of mice and mMen Essay Example for Free

My essay of mice and mMen Essay In the novel Of Mice And Mice Lenny and George are on there travels to look for work but everything seems to go wrong Because Lenny can not control his anger or his strength and George is all ways there to get Lenny out of trouble but George treats Lenny like it his is own brother. The novel is set in Weed and it is very hard to find work and live a living so Lenny and George set them selves of to look for work Lenny on his journey who has a heart of gold would never hurt any one or hurt anything finds a mouse a dead mouse he wants t play and tamper with the mouse but George says no and grabs the mouse and throws the mouse into the bushes but then Lenny gets really upsets and starts crying and shouting out load all I want to do is tamper and play with the mouse because I like tampering animals George says . Never mind Lenny I will get you a puppy you can tamper and play with no Lenny says I want a mouse ok then George says what about if we get a job on the farm you cam tamper some rabbits , can I can I said Lenny of course you can just as long as your good and dont pick up dead mousse which might have dieses and we wont want you catching something. Has Lenny and George carry on with there journey there become hungry and they settle down by the river and they drink the water and then they start a fire and has Lenny collects wood for the fire George prepares the food. Or they have is beans which Lenny starts getting angry I only want beans with tomato ketchup if we have no ketchup I dont want any but we dont have none said George you will have to do with what we have ok , but I want ketchup , we have not got none so stop moaning. George starts getting mad with Lenny and says to Lenny I bet you if I was on my own I would have a job and nice food but no I am stuck with you moaning all the time can I tamper the rabbits can I tamper the rabbits you just get on my nerves Lenny gets upset and says if you want me to go I will, I will go up in the mountains and find a cave and live in there I will be ok then I wont get on your nerves no Lenny you will never survive with out me it is best if we stick together. There one more thing I have to tell you if you get in any trouble all I want you to do is to run to this bush here and hide till I come for you ok. Lenny and George carry on with there travels they come to a farm to have a interview for a job they get there and meet up with a man called Candy who is very old and needs very good looking after and takes them to the manager to see if there have the job. They get they job and Lenny and George are very excited but the only thing that keeps coming out of Lennys mouth is now can I tend the rabbits George says if you are good. The job they are given is to pick wheat bags up and stack them on to the carriage but they are very and it takes two men to lift one bag, but then every one is stunned to watch has Lenny picks up one bag all by himself but no one knows how strong Lenny is. George lets Lenny tend the rabbits but has Lenny is tending the rabbits in the barn the managers son Curly HE goes to work and Curly wife follows Lenny into the barn. She starts talking to Lenny telling him that she hates Curly and she hates working here and that she wants to become a Hollywood star and then she asks Lenny what hw would like to do he says have a big house for him and George and have there own business and also he would love to tend the rabbits. But has she was going to reply Curly walked in and says to Lenny why are you not doing you work get out there and finish of your job then George walks in whats happening says George then Curly and his wife walks out. Lenny if you have any trouble of him or any one you tell me then they all get back to work. George gives Lenny a puppy for his hard work Lenny is very excited and goes in the barn on his own and starts tending the puppy and guess who walks in Curlys wife sorry for my husbands behavior I dont want to talk to you says Lenny why says Curlys wife , George has told me to stay away from you we dont want any trouble so go away, but im friendly I only want to make friends no says Lenny. She walks away but seconds later she comes back and then Curly walks in I have told you hundreds of times to stay away from my wife then George walks in again to see Curly hitting and arguing with Lenny, Lenny stays there and George shouts out Lenny defend yourself and has Lennys face is pouring with blood and cut eyes half way closed Curly goes to punch him and curlys little hand is trapped between Lennys big hand and Lenny squeezes his hand and hurts Curly badly. Then Lennys says to George can I still tend the puppy of course you can you did nothing wrong says George. They are getting along with there lives fine carrying on with there work keeping them selves to them selves then Lenny asks George can I tend the puppy George says yea sure, Lenny is in the barn tending the puppy and then he tends the puppy so hard he kills the puppy and then barn door opens so Lenny is frightened so he quickly hides the puppy under the hay, and Curlys wife walks in hello Lenny and she noticed he had hidden something under the hay so she removes the hay to find that Lenny had hidden the puppy and she saw the puppy was dead, Lenny says dont tell George it was an accident. I was tending it to hard she says ok then she starts to talk to Lenny and she starts to get all emotional with Lenny she goes to kiss him and Lenny kisses her back and then he hugs her but with out him knowing his own strength he was hugging her to tight and he snaps her neck and she dies . Lenny is scared and frightened so he remembers what George said if you are in a lot of trouble run to this bush and hide until I find you so Lenny runs and hides. Curly has noticed that his wife has been killed and he knows who his responsible the first name he say is Lenny and George says how you know Curly says look my wife has been killed and Lenny is know where to be seen we need to find and I am going to kill him no says George you dont know the whole story. As everyone at the works are looking for Lenny, George goes to the bush and he sees Lenny sitting there, Lenny is very upset and dont know what to say George says I know what you have done it was an accident Lenny says. George says Lenny look over the river were we was drinking and keep looking down, George pulls out a gun at the side of his pocked holding it down between his spine join and then up to his head Lenny want to go to a nice place were we have loads of money loads of food and loads of animals and a big farm were no one can hurt us and you can not hurt any one yes please says Lenny can we go now Lenny says with excitement , yea of course just keep looking at the river , ok Lenny says. Georges gut is hurting but without a word he presses the trigger BANG Lenny just lowers his body with out a noise and just lays there. George is upset for what he had done bur he knew that Lenny was safe now and that he is living the life that he has always wanted to live. George has learnt that you can not get anything that you wish for in life you just have to grab it why you have the chance. Eben if you loose the closes friend you have. THE END Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE John Steinbeck section.

Analysis of Indias Sports Goods Industry

Analysis of Indias Sports Goods Industry The Sports Goods Industry was founded by Sardar Bahadur, Sardar Ganda Singh Oberoi in the year 1883 at Sialkot and Sports Equipment became the first Indian Industrial Product to be exported in 1885.The Sports Good Sector consists of both organised and unorganized sections of the industry. The Indian Sports Goods Industry thus has its origins in Sialkot, Pakistan. When India got partitioned in 1947, many Hindu artisans migrated from Sialkot to Punjab and Uttar Pradesh in India. Jalandhar is the most primary centre of Indias Sports Goods Industry followed by Meerut in UP and Gurgaon in Harayana. India is one of the largest producers of footballs and other inflated balls. The Indian Sports Goods Industry has grown tremendously since 1947. Some of the products like Cricket bat, ball, football and nets have been steadily gaining fame all over the world. The Sports goods Industry has grown by leaps and bounds in the past five decades and has contributed significantly to the Indian Economy by way generating employment, exploiting the rural and urban potential and also by way of exports, which are increasing every year. The Indian sports goods industry manufactures more than 300 items. United kingdom is the one of the major importer of sports goods manufactured in India followed by countries like USA, Germany, France and Australia. Some of the major items that are exported include inflatable balls, hockey sticks and balls, cricket bats and balls, boxing equipment, fishing equipment, indoor games like Carrom and Chess boards and some protective items. The sports Goods Industry thus provides a useful livelihood avenue and has helped preserve traditional skills acquired over generations. As some exquisite sports products require highly skilled processes to be followed for their production, the need for skilled workers in the industry is even more prominent inspite of the introduction of automated systems. After liberalization of India and introduction of the WTO agreements, sports goods sector is experiencing tremendous competition from foreign brands. Currently, the industry in mainly focused in the small-scale and cottage sector backed by some of the governments liberalized industrial policies. There is also a wide scope for improving the marketing of products and modernizing the technology used for manufacturing them. SPORTS GOODS INDUSTRY IN INDIA The Sports goods industry is divided into various manufacturing clusters. We would be discussing the clusters of Jalandhar, Meerut and Kashmir in detail as follows: Manufacturing cluster of Jalandhar: This cluster is called a transplanted cluster, as a major segment of this cluster which was originally part of Sialkot, Pakistan moved to Jalandhar on Indias partition. It is an important supplier of quality sports goods to more than 130 countries including some of the developed nations of the world. The Jalandhar cluster is also the only cluster to introduce the concept of machine-stitched footballs to meet the demands of the FIFA world cup 2010 and beyond. Skilled workers engaged in this industry are the most important parts elements in the production and are settled in camps adjacent to the manufacturing unit. The entrepreneurs setting up modern units with mechanized production systems are shifting to open space with more area to achieve better results and are away from crowded localities. The official estimate of the total number of persons working in the industry in about 1,70,000 while the unofficial estimate is 3,00,000. MANUFACTURING CLUSTER OF MEERUT: There are about 1250 registered and 2000 unregistered big and small sports goods manufacturing units providing direct and indirect employment to approximately 70,000 persons in the Meerut District of Uttar Pradesh. Supporting organizations have also grown to supply adequate quantity of raw materials to the sports goods industry and to provide training to the workers during the last few years. At the same time many schemes are operational for the development of the cluster. If given the right business opportunity to the sports goods manufacturers, this cluster can flourish. The production is low because the units are not mechanized as only 20% of them use machinery. Also latest technology is not available which acts as a deterrent in respect of the competition from China, Pakistan, etc. About 60% total production is being exported to Australia, South Africa, England, America, West-Indies, New Zealand, Zimbabwe, Bangladesh etc., through middle men and the remaining products are sold in the domestic market across India. There are various government bodies that help in the monitoring the progress and development of the cluster. These are listed and described briefly as under: Directorate of Industries, U.P.: This Government body is supporting the cluster in every respect by providing training, Technical Support etc. Process cum Product Development Centre (PPDC): It meets the technical needs of sports goods industry throughout the country in collaboration with Govt. of U.P. All India Sports Goods Manufacturers Federation (AISGMF): It supplies the information, technology and technical training to the Industry. It also arranges the raw material for the Industry. Export Promotion Bureau: It helps the small manufacturers to collect their product in one platform or the other so that they could export their product to other countries on low prices. Cricket Bats Manufacturing Cluster in Kashmir: The history of cricket bat industry in Kashmir goes back to pre-partition days when Sialkot (Pakistan) was the sports goods centre. With the partition of the Indian sub-continent, the skilled craftsmen of Sialkot shifted to Jalandhar, Meerut and the cleft makers of Kashmir turned toward newly established centers. In due course of time, the demand of the cricket bats in the country increased and cricket bats started getting manufactured to meet this demand. The finest willow is English Willow, followed by Kashmir Willow for manufacturing cricket bats. Over 80% of all cricket bats today are manufactured in Jalandhar, Meerut, Kashmir and Jammu cities. All of them depend on Kashmir for their willow clefts. World famous Kashmir Cricket bats industry is now facing a slow death. Cricket Bat Manufacturers Association revealed that out of a total 300 cricket bat manufacturing units in Kashmir valley, half of them have shut their units. The cricket bat industry is battling for survival in the state. Jammu region, which boasted of 77 cricket bat manufacturing units a few years back, has now a mere 10 units, while the scenario in Kashmir valley is no different. Major Sports Goods Production Centers/Clusters and Product Categories: Major Sports Goods manufacturing clusters and major product categories of sports goods produced are compiled in the following table: Sl. No. Location/ Cluster Major Product Categories 1. Jalandhar Inflatable ball( Soccer /Rugby/Volley/Net/ Hand Basket ball) in PU PVC Boxing Equipment Cricket Equipment Sports ware Track and Field Equipments Sports Training equipment Hockey Equipment Hockey Foam Moulded Goalie Range Shipguards All kinds of Nettings 2. Meerut Weight Lifting Equipment Cricket Equipments Athletics Equipments Boxing Equipments Table Tennis Badminton Carrom board Fitness and Exercise equipment Lane Markers Basket ball Netball rings TT accessories Sports Apparel 3. Jammu Kashmir Cricket Bats 4. Delhi Football Carrom Board Chess Cricket Equipment Billiards/Snooker/Pool Tables Accessories Football Bladders Boxing equipment Punching Sports Helmets Educational Puzzles Board Games 5. Gurgaon Golf Equipment Board Games 6. Mumbai Water Park Slides Carrom Board Payground Fitness Equipment Sports Nets Helmets 7. Kolkata Skipping rope Carrom Board Magic tricks magic apparatus 8. Chennai Tennis Balls, Sports Shoes and Apparels 9. Bangalore Bowling Equipments Sports Medals Trophies Gym Health Equipments Productivity Growth of Indian Sports Goods Sector Indian sports good sector is a fast growing revenue generating sector. Industry is clustered mainly at Jalandhar, Meerut and Jammu belt providing high employment to locals. Industry is bolstered by high labour productivity, low wage rates and high skill sets of labour class involved. Indian sport goods industry has dualistic nature with cheap skilled labour as one pillar and handmade product being the other. Sports Goods sector in India comprises of organized sector which is registered under FACTORY ACT 1948 and unorganized sector (cottage industry) scattered around sports zone of Jalandhar and Meerut. Recent globalization and skilled labour has increased productivity which resulted in significant portion of total product exported from India. Fig. 1: Labour, Capital and Total factor Productivity Growth Indices From the above graph we can conclude that capital productivity has increased but the same period witnessed decline of labour productivity and total factor productivity. This aspects requires high capital investment, FDI Research and Development for debottlenecking the growth and production. Export Competitiveness of Indian Sports Goods Industry Sports good market is facing an all out competition with expansion of Sporting giants like NIKE, ADIDAS, PUMA and REEBOK. Inspite of all these factors Indian sports goods industry has shown tremendous growth. Improved operation strategies, aggressive marketing and investment in Research and development has increased the quality production and stamped India as one of major supplier of sporting goods in global arenas. The international market awareness resulted in revamp of the industry, instigating better product development and diversification trends. Impact of above can be seen in double digit growth rate (in RS) of Sports industry in last financial year when other sectors where facing growth crunch because of global recession. Overall Export Performance of Sports Goods from India According to Sports Goods Export Promotion Council (SGEPC) total export value of Indian sports industry is estimates to be around Rs 586 crores. This shows year on year growth rate of 13%.Top 5 performers which constituted for more than 60% of the total export value are Hammocks, Inflatable Balls, Boxing Equipment, Cricket Bats General Exercise Equipment. In this Hammocks recorded a massive growth of 76% (in Rs). Indias Export of Major Sports Goods 2002-03 to 2008-09 Country Wise Export of Sports Goods Financial year 2008-2009 saw increase in export destination from 127 countries(2007-2008) to 137 countries (2008-2009).Top 5 destinations includes U.S.A, U.K., Germany, Australia, South Africa and accounted for 70% of the total export by industry. Indias Export of Sports Goods 2004-2005 to 2008-09(Rs in crore) During period 2003-2004 to 2007-2008 Export and import Trade ratio shows that India was net importer of Table-Tennis equipments ,Lawn Tennis and badminton rackets, Track and fields equipments .During the same period India was a net exporter of Cricket balls, Hockey sticks, Cricket bats, Fish hooks and other line fish nets. RECENT GOVERNMENT POLICIES FAVOURING SPORTS GOODS INDUSTRY Global Scenario in the Sports Goods Industry The Sports goods manufacturing industry is booming owing to the large scale viewership of sports and the overall sports industry reaching the dizzying heights of $ 500 million this year. Thus there are even more people who are keen to join this bandwagon and look at sport as not just a hobby but as a serious retail manufacturing business. With the major sporting events marketed in a grandeur fashion coupled with the dire need for corporate brains to emulate the health is wealth concept, more individuals are purchasing sports goods there by promoting the global sports goods industry to elevated heights. Online sales of sports goods is booming at 32% increase over the 12 months end of June 09. Thus selling on the net has many opportunities for sport brands, when many new retailers are entering the market on a regular basis. An independent association called The World Federation of the Sporting Goods Industry (WFSGI) is formed by global manufacturers, retailers, suppliers, country specific federations and other sporting brands and goods related businesses. It is the world body for sporting goods industry and the IOC also recognizes it within its Olympic family. The WFSGI does not work for its own gain and is a non-profit organization helping the conglomerate of sporting bodies to work together. The WFSGI helps the promotion of fair trade wherein more people are actively involved in sports both as a business and a career. The federation updates its members on important laws and regulations for product safety and improved working conditions. They represent the sporting goods industry and are like a liaison between the international organizations like the UN, WTO, etc and international sport organizations like the IOC, International Federations, etc. Sports goods manufacturers There are many renowned manufacturers like Adidas, Nike, Puma, Slazenger, Yonex etc that are internationally acclaimed and are the global leaders in sports goods manufacturers. We will take a look at the top 3 manufacturers, Adidas (Herzogenaurach, Germany) is an international giant for manufacturing footwear, accessories and apparels. Adidas manufactured footwear includes football, basketball, running, golf, training, outdoor and cycling shoes for men and women. Among accessories, it manufactures footballs and shin guards, tennis wristbands and caps, workout and weekender bags. The apparels include jerseys, socks, shorts and training outfits. Its subsidiaries include Reebok, Rockport and the Golf brand TaylorMade. Nike (Beaverton in Oregon) undertakes the distributing, marketing and designing of accessories, apparels and footwear on a global basis. Nike is a world leader in sports goods manufacturer with its subsidiaries like Umbro, Hurley International, Converse and Cole Hann designer. Puma (Herzogenaurach, Germany) Puma is into cricket equipment manufacturing since an early stage and the big boys of Adidas and Nike have recently joined the band wagon. Puma also designs, distributes and makes sports equipment, apparels and accessories. International Policies Every country does its bit to ensure that the imports are low and the local manufacturers have a fair share of the markets in its domestic markets. We have given the policies of a few countries to help in this endeavour. Brazil: The anti dumping law is a major roadblock to exploring the impending businesses forecasted due to the 2014 World Cup and the 2016 Olympics. According to this every product manufactured in China will have to pay an anti dumping charge to the Brazilian Government and this increases the price of product to be sold in Brazil. Thus local Brazilian manufactured products stand to gain from this and the international community is trying hard to revoke this anti-dumping policy. Indonesia: To reduce the imports, every consignment of imports that enter Indonesia is subject to a stringent inspection and the cost of this is a burden to the importer. Thus the importation time increases and this encourages local manufacturers. USA: The Obama Government has implemented a Section 421 that imposes certain tariffs on tires imported from China and this is expected to hold fort against the textile and apparels also from China. Since US imports 97% of its apparels, this import tariffs on China has been done to try shifting the manufacturing industry from China to Central America. China: Many countries take a safeguard against goods manufactured and imported from China by implementing various anti-dumping laws and thus protect their trade interests with China. South Africa: Increase in the import tariff which was already high at 40% to 45% further increases the price of imported goods in the country but this has not seen any stark change in the increase in the profits of the local manufacturers. With the sporting events like the Football World Cup and the Cricket Champions League T20 these import tariffs have not been a deterrent and the local sales plunder downwards further. Environmental factors to be considered Recycled materials in development of sports goods: This can be achieved by using recycled materials in part with other materials. Environmental conservation in development of sports goods: Products that should not harm the environment have a long shelf life and are easily disposable. Energy conservation in development of sports goods: Provides the body with the right amount of heat and cold to maintain the body temperature. Ecological friendly methods in development of sports goods: Products that do not degrade the environment during its manufacturing process and toxic substances should be emitted away from human inhabitation. Reuse methodology in development of sports goods: Products that are retooled and can be reused or may be can be converted into a different product. Challenges faced by the Sports Goods Industry Some of the challenges faced by the Sports Goods Industry are as under: Most of the industry is in tiny sector and the Production volumes are low Low mechanization in the MSME(Micro, Small and Medium Enterprises) industry. The thrust is mainly on manual labour. There is a dearth of research and development facilities Lack of synergy and coordination amongst various manufacturers critical for Component Approach Higher production cost due to low scale of production Comparatively higher interest rates for loans Insensitivity to customer needs/ poor channels of customer feedback and customer complaint redressal system. Minimal expenditure on brand building, advertising Lack of professional management Lack of opportunities for sports goods manufacturers Lack of Tax exemption, government support, inefficient transportation and distribution system has resulted in loss of customer and opening of many new exporting countries like China and South Korea. Many of the importing countries are preferring Bio-Degradable goods and failure of Indian industries to come into this term has resulted in further loss of global market share. Sports equipment does not include Gyms health equipment, which are now very popular. The power supply to most of the industrial units in major clusters of sports goods (Jalandhar, Meerut and Srinagar) is very erratic Summary and Recommendations The sports goods industry is a sector with vast potential to grow in the near future. The resilience of this industry was displayed for the world to see when it remained largely unaffected by the global economic recession in 2008. But an important obstacle to the growth of the Indian sports goods industry into an internationally competitive sector is its relatively small scale of operations (it is mainly confined to Jalandhar, Meerut, Srinagar and Delhi), as a result of which it is not able to cater to bulk demand. Some recommendations to turn India into a world-class sports goods manufacturing hub are: Setting up of sports manufacturing complex Sports manufacturing clusters should be set up in Punjab, U.P and Jammu Kashmir, where majority of sports goods are manufactured, with facilities like an information centre where all the latest information on raw materials, technology, specifications etc. is available; skill development centre for training workforce for various products being manufactured, etc. Infrastructure: Infrastructure at ports should be upgraded to meet international standards with quick off-loading and on-loading facilities. Also, the power supply at most of the industrial clusters is very erratic, with some units getting power only 3-4 days a week. To solve this problem, industrial units should be given power supply for at least 12 hours a day. New product development According to studies conducted by leading agencies, only 20-25 product groups are manufactured in India whereas over 100 product groups have been identified as sports equipment internationally. There is an urgent need for product diversification which can be met by establishing an R D centre to conduct research on new products. Raw materials The sports goods industry faces many hurdles in obtaining several essential raw materials for manufacture of sports goods. For example, willow, which is used to manufacture cricket bats, is a type of wood which is available only in Jammu Kashmir. However, the government has banned the movement of willow outside the state. Similar is the case with cane, which is available only in the Andaman Nicobar Islands and the north-east. Such bans on the movements of essential raw materials should be removed. Fiscal measures Special incentives, for example, a tax holiday of 5 years, could be given to industries in this sector which adopt automated and modern methods for manufacturing. Marketing and product promotion Domestic It is important to popularize Brand India domestically. International events which are held in India could be compulsorily required to use sports goods manufactured in India, which pass international specifications and standards. In fact, the Commonwealth Games, to be held in India in October, would be an ideal opportunity to enhance the image of Indian sports equipment and popularize Brand India. Another method could be to encourage the national sports channel, DD Sports, to air advertisements of national sports brands at concessional rates. Currently, most local brands cannot afford to promote their brands on TV. International Participation of small and medium Indian manufacturers at international sports fairs and exhibitions should be encouraged, with the Government subsidizing the cost of participation. Brand India should be promoted at these international fairs with publicity support from the Government. Also, the cost of obtaining international certification, which is necessary for Indian goods to be used in international tournaments, should also be borne by the Government. Lean manufacturing techniques A separate study on the sports goods sector should be commissioned by the government for studying the present production processes and suggest changes to improve productivity and minimize wastages and make the sector more cost-effective. The total world trade in sports equipment, sports apparels, sports shoes, etc. is estimated to be around $80 billion. Of this, 70% is accounted for sports apparels and sports shoes, 5% for sports accessories and remaining 25% for sports equipments. This classification does not include gym equipment, which is now becoming very popular. In India, sports equipments alone are considered as sports goods and sports shoes and sports apparels are not considered as sports goods at all. All 4 categories of sports goods should be brought together on a common platform to project Indias capabilities in holistic manner.

Blood Imagery In Macbeth Essay -- essays research papers

In Shakespeare's Macbeth a play, a man named Macbeth goes through a great transformation; Macbeth goes from being a heroic general in the king's army to an assassin and a tyrant. The theme of the play is never give into evil because it destroys no matter what the benefits are. Blood Imagery is very important in the play; it shows Macbeth's evil ambition in the beginning, middle, and end of the play. In the beginning of the play, blood imagery is very important. "Till he unseamed him from the nave to the chaps, / and fixed his head upon our battlements"(I.ii.22-23). Macbeth has just killed the enemy and become a hero; Macbeth killed the enemy not for fame or fortune but to defend his land and people. In this next quote Macbeth's evil spirit starts to grow by completing the witches prophecy. "I go, and it is done; the bell invites me. / Hear it not, Duncan; for it is a knell / that summons thee to heaven or to hell"(II.i.62-64). Macbeth's selfish and evil desires have grown; he kills his own king in order to obtain the crown; this is no act of a heroic general but a selfish cold-hearted man. "Oh, yet I do repent me of my fury, / that I did kill them"(II.iii.99-100). Macbeth slaughters these two men to conceal his actions and to remove suspicion from him; Macbeth's evil spirit is growing; he must commit more evil crimes in order to cover up his others. In addition to the beginnig, Blood Imagery is very important in the middle of the play. Macbeth's...

Ideal Teacher Essay

An ideal teacher is the one we respect from our heart. He/she acts as a guide to the students, while not pushing them too much. Such a perfect motivates them and boosts their morale. He/she tries to encourage the students and refrains from criticizing them. The perfect teacher prefers to give positive motivation to his/her students. His/her comments are always constructive in nature. He/she serves as our friend, guide, educator, confidante, and a blend of all the good qualities one can posses. Such a teacher shapes the entire life of the students. If everyone in this world gets an ideal teacher, he/she won’t have to look back in his/her life ever. The ideal teacher is a problem solver, he/she understands the students psychology, is an idol for his/her students, a good guide, and a motivator. Students have a tendency to assume that their teacher will come up with a solution for all their problems. This is the toughest test of a teacher-student relationship. Teachers are largely responsible to solve the problems of their pupils, without expecting anything in return. The students will then learn to look up to the teacher, because he/she has the answer for everything. The teacher should always maintain civilization in the classroom and make sure ever one gets along. It is the main yardstick of being an ideal teacher. It is very important for a teacher to understand the psychology of his/her pupils. Every student is different from the other and will react differently to situations. All students cannot be equated and therefore, need individual attention. An ideal teacher knows where the students lack and what their requirements are. He/she never fails to comprehend the needs of students and tries his/her level best to fulfill them. He/she will treat all students equally but at the same time teach them in a way which is easier for the students to learn. An ideal teacher leaves a life-long impression on his/her students and impacts their mind in a positive way. The teacher is a much valued asset, without whom one can’t imagine a life. In fact, perfect teachers are as important as our parents. Not even a single day of our life will seem to be complete without them. They keep their door open to who ever need them, and never denied to help any of us. They love us as if we are their own child, and never expect to see us fail. The work hard to keep us educated and make sure we stay in school. They are the ones, whom we can idolize and look up to. Children of a certain age trust their teachers, even more than their parents. Therefore, it is the responsibility of an ideal teacher to guide the pupil like his/her own child. Such a teacher shows students the right path under all circumstances and never shies away from his/her duties. In fact, he/she is always there by the student’s side, at the time of need. Most students cant always in most situation go to their parents for advise, but yet they still need an adults opinion on things, and the teacher will always be there to voice his/her opinion to the students. And if he/she feel that the situation is more serious and a parent need to know, he/she will go with the student to talk to the child parents. An ideal teacher never lets the limitations of his/her students restrict their vision. He/she constantly motivates them to reach ahead and broaden their horizon. A teacher should encourage and inspire his/her pupils to think beyond their confines and help them realize their talents as well as the need to pursue them with diligence. He/she stay and work long hours with the child so that the child won’t give up. His/her motivation keeps the child motivated to learn. In conclusion, all teachers should take time and get to know who their students really are. They might even be surprise at the outcome. By getting to know the students helps them become more close to each other; that way it’ll be easier for the teacher to solve any problems that occur in the classroom, it’ll be easier for him/her to understand the students psychology, he/she might even become an idol to the students, the teacher will become a good guidance, and also become a motivator to the students.

In what ways did the British government attempt to hide the effects of the Blitz from the people of Britain Essays

In what ways did the British government attempt to hide the effects of the Blitz from the people of Britain Essays In what ways did the British government attempt to hide the effects of the Blitz from the people of Britain Essay In what ways did the British government attempt to hide the effects of the Blitz from the people of Britain Essay When war broke out in 1939, there was an air of reluctance among the British people. The horror of the First World War was fresh in peoples minds and many did not want to experience that again. The government recognised the need to keep up morale, because if it were destroyed then the war would be lost, and designated a department, the Ministry of Information, for the production of propaganda and the organisation of censorship. When the Blitz started in 1940, the government thought it especially important to safeguard the public spirit due to the damaging effects of civilian bombings, both physical and psychological. They used a variety of tools to accomplish this, such as radio broadcasts, newsreels, and poster campaigns. However, it was not a simple matter of hiding information from the public. Some things were censored, but it was more about presenting a carefully crafted image to people and using scenes of destruction to convey positive, morale-boosting messages. One of the ways in which the British government attempted to control public opinion was through the use of propaganda. Multiple poster campaigns were commissioned and Ministry of Information newsreels were watched by thousands every week. Radio broadcasts, listened to by a large proportion of the country, were also heavily influenced by the government. The only radio station available was owned by the BBC, which was in constant communication with the Ministry of Information about how events should be reported. Even light entertainment on the radio often contained an underlying message. Censorship was also carried out. Journalists had to submit articles for checking and some newspapers which breached these regulations were officially banned. Several pictures and clips of film footage deemed not suitable for public viewing, such as a film of a mass burial following raids on Coventry, were concealed and not unearthed until after the war. The government felt a need to censor images which were particularly distressing or which showed the country not coping well with disaster. A photograph of the bombed playground of Catford Girls School is an example of an image that was not shown to the public. Dead bodies in bags are seen strewn all over the ground. Photographs of this nature were unlikely to have been approved for publication because actual, rather than implied, death is clearly shown. This might have disturbed people, especially those who had not had a personal experience of sufferings of this magnitude. Actually to see a picture of the dead bodies of children just casually lying around is far more depressing than an impersonal, relatively meaningless list of casualty figures. Also, the viewing of images showing despair or intense grief was restricted. The government wanted to put across the message that Britain was coping well and pulling together; being psychologically unaffected. Film clips such as one of a bereaved woman overcome with grief after a funeral would not corroborate this and so were banned. However, many scenes of physical destruction were not censored, but used as pieces of propaganda. This was so that the people of Britain could be shown rising above the devastation around them and emerging as a united, confident, glorious nation. The film Neighbours Under Fire shows many newly-made homeless people who are singing, laughing and apparently pulling together as a community. This courage is made more startling by the repeated shots of the completely wrecked buildings around them. Their homes and belongings may have been destroyed, as we are constantly reminded, but their spirit has not. This use of propaganda was not directly hiding the effects of the Blitz but rather slightly misrepresenting the psychological and social ramifications. We see a country whose spirit is completely unaffected by the hardship; which is becoming a stronger nation because of it. There is no mention of the terrified residents of Coventry trekking out every night and sleeping in the fields or the vast, fearful crowds gathering to force the government to open the Tube stations as shelters. Also, if the message of the propaganda had been that Britain was barely affected at all then the anger of the people who knew otherwise would have been aroused and little notice would have been taken of the material. The films were made more plausible by the showing of some measure of destruction and this actually helped to disguise the real situation because people would have seen little reason to question the image of unity and perseverance conveyed. The British government tried to hide the effects of the Blitz by these means to preserve the morale of the people. They knew that a nation without patriotic resilience could not sustain the multi-faceted war effort at home and so through radio broadcasts, newsreels and poster campaigns sought to manage the public perception of and reaction to the Blitz.

Ascension on Mount Zion essays

Ascension on Mount Zion essays There are many things which can be said about the global impact of the Jewish people. Anti-Semitic views still dwell in many minds around the world, overburnt remnants of medieval times as well as more recent and more painful remembrances of the Holocaust. There are also those who prefer to believe the conspiracy theories of the Elders of Zion, fabricated document from the end of the 18th century with grossly anti-Semitic overtones, referring to Jewish world domination. Consequently, yet stemming from different perspectives as those listed above, there are those who trust the fate of the people of Israel to the destiny of the entire world, an ethno-centric view which deals its arguments from an epistemologically correct position. Finally, there are those historians who objectively applaud the Jewish mind and its transgression of history, finding this people at the vertex of culture, philosophy, religion and society. Indeed, what other people in this world have witnessed and taken pa rt in more of the human career... have recorded more of it, shaped more of it, originated more of it, above all, suffered more of it, than any other.. The purpose of this essay is to describe the impact of the Jewish people on the 20th century by analyzing their search for a nation state. Ultimately, a better understanding of Jewish culture will be attempted, with specific attention given to the Zionist movement, and its effects on the past decades. It is not false to state that the Jewish people have offered humanity a road to universality by engendering change in ever-increasing circles; ripples that permeated and affected man himself. Minds such as those of Freud, Einstein and Marx have offered new insights into the human psyche, the physical universe and the social environment of man. However, even such examples fade in comparison with the Jewish inspiration to religion. Two of the greatest world faiths, Christianity and Islam, stand as ...

Scholorship Essay essays

Scholorship Essay essays Entering Community College of Philadelphia as a freshman, I have several educational goals for the years of study that lie ahead. These include: building a solid basis for a career in Computer Science, getting accepted at University of Pennsylvania with full scholarship, and improving my communication skills. Working toward each of these will help me during the years following graduation in my chosen career. My primary goal is to obtain a Bachelors degree in Computer Science from the University of Pennsylvania, and also to gain specialized education, which will allow me to enter the workforce after graduation with many alternatives for employment. Over the past several years, I have enjoyed working with computers involving graphic designs and web development. My current ambition is to obtain a MCAD (Microsoft Certified Application Developers) certificate. Moreover, I want to build a solid career in Information Technology, which is a rapidly growing industry with constant emerging of new technologies. A good computer programmer should be diversified in many aspects of the programming environment. In effort to achieve this diversity, I have taken classes both in programming and web development. Advancing my ability in critical thinking and communications is also important to me. No matter where my career path leads me, the ability to analyze and communicate with others will be the difference between acceptable versus truly excellent accomplishments. While in school, I have involved myself with many different activities around the college. If I am not at class, studying, or at home I am spending my time at the school organizing activities that the school will be holding. I am an active member of Philadelphia L.E.A.D, PTK (Phi Theta Kappa - International Honor Society), SGA (Student Government Association) and AAUW (American Association of University Women). After becoming a member of these organizations, I have found myself more...

Marketing to the Bottom of the pyramid Case Study

Marketing to the Bottom of the pyramid - Case Study Example In accordance with the issues discussed in the paper thinking about the â€Å"bottom of the pyramid† can lead us to create an impossibly low-cost yet a high-quality new and robust business model. A sound marketing strategy directed towards the people at the bottom of the pyramid (BOP) can help the company to provide cheaper products and enhanced access to technology thereby providing the necessitous people with an opportunity to become entrepreneurs and educate them. This can be viewed as a mutual benefit process, given that it will provide the company with a huge market as a source of revenue stream. Alongside giving the company a top-line revenue growth, cost saving and innovations will also influence the existing business models and management practices of the company. But one thing that the management needs to be well aware of is the fact that selling into BOP markets is difficult and the hardest part is to continue the work responsibly and consistently. Being a highly une xplored market, the strategy has to be formulated in such a way that it brings real benefit to the impacted communities as well as the company. However, in order to ensure that, the company should follow important guidelines and lessons from leaders in the industry known to have set examples of successful expansion in the BOP market. Prahalad had coined the term BOP, referring to a population which is largely ignored by the private sector in terms of providing services. As such, the author had identified the market as prospective and it had become the next segment of increased attractiveness for firms. The author highlighted the huge size of the market in terms of its population cover and its elevated purchasing power and thus, many companies identified a prospective opportunity to serve this market and become profitable. Different market segments require different approaches and so does the BOP market as it is a largely unexplored area. Consumers in this category are becoming deman ding and sophisticated. Thus, the management has to understand that although producing low cost product is a significant factor which is essential for marketing in this segment, it is not the only expectation that consumers have (Barki and Parente 11–23). Market development approach The primary task that the company needs to initiate is converting of the BOP consumers from unorganized and inefficient to just the opposite. This is a crucial strategy as it will help the company to elate the benefits for the market if the company is allowed to do business with them. The primary requirement is for the consumers and the company to be on the same pathway. Both the consumers and the company need to have a common belief in order to completely align their requirements and objectives. The approach should include a broader perspective ensuring a long term development and sustainability of the concerned parties. In order to convert the BOP consumers into organized and efficient, the mana gement has to ensure the development of a robust infrastructure as the inadequacy of the same leads to inefficiency. Besides that, in order to thrive in the lower income market, the company has to formulate strategies that enhance the buying power of the end consumers (Mardh and Correia â€Å"Marketing Mix Strategies towards the Bottom of the Pyramid: a study of the Brazilian market†). This will help the company to convert the purchasing power of the consumers into their profit. In return, they can eradicate poverty by bringing prosperity to the poor. Product innovation and consumer education have to be effectively carried out in order to foster aspiration in the minds of the consumers. Better

Financial and Resource Management Essay Example | Topics and Well Written Essays - 3500 words

Financial and Resource Management - Essay Example Therefore the net cost of training amounts to $60 only. But this is a good arrangement as it will save the time taken for the repair of the machine thereby keeping the revenues flowing. As per the Quantitative analysis tools like NPV, IRR etc the new investment proposal is viable. A forecast of the revenue for the four year period highlights that the new investment will generate positive net cash flows. The Leisure and Health Club, the gym facility at Bombay Excelsior is planning to refurbish itself to keep in line with Excelsior International standards. For this the club plans to purchase new equipments, as the equipments currently in use do not meet quality requirements. For the purchase of equipments the hotel has a number of options- it can either buy the equipments outright or it can take a lease. The budgets are designed to direct the organization towards the achievement of the business objectives. There can be three types of budgeting approaches like Incremental Budgeting, Zero-based budgeting and Mixed Approach. The Incremental budgeting is based on the estimates of the last year, Zero-based budgeting is done afresh and Mixed Approach, as the name implies, comprises the elements of both the incremental and zero-based budgeting. The budgeted estimates are then compared with the actual results to identify any deviations. In the event of unfavourable or adverse variance corrective action is initiated. In the financial year 2009 Bombay Excelsior estimated a Total Income of $7421200. But the actual income during the period was $6817500. This shows that there is an Unfavourable variance in the estimated Total Income of $603900. The highest deviation in this regard has been in the case of Room Revenue and Food Revenue whereas actual Beverage and Other Revenue match their budgeted projections. In December 2009 the Planned Total Income was

Informative speech Essay Example | Topics and Well Written Essays - 500 words

Informative speech - Essay Example rney of mankind thereafter, paper became a most handy tool for the scholars and writers to record their knowledge so that future generations could take advantage of it. All ancient manuscripts of those days were written and preserved on the pieces of paper. It was obvious that single copy of manuscript could not spread the knowledge far and wide. Knowing this fully, Chinese invented the ways and means of printing. To preserve the knowledge, paper came to be known as the most basic necessity; however, printing too occupied equally an important place without which perhaps, spread of knowledge across the world was just not possible. Block printing was developed during Tang Dynasty. To prove the point, a Buddhist book called The Diamond Sutra, is still stored in the British Library that was block printed during 868 AD of the Tang Dynasty. When sea becomes stormy and the days are cloudy, the sailor of the ship wants to sail in the right direction and then do you know what is that that he needs most urgently? You are absolutely right – it is the compass that comes to the rescue of sea sailors then. This compass is a Chinese invention and the different Chinese craftsmen were involved in making of these devices during the Three Kingdom and Southern Song Dynasty. Worlds most refreshing ancient drink is tea and do you know where it was invented? The Chinese Emperor Shan Nong in 2737 BC just accidently discovered that tea consumption provides relaxation to the mind; the drink infuses vigor and energy though at that time its use was limited for medicinal purpose rather than as a routine drink. It was only during a Song Dynasty that it got prominence as a national drink of China. Thus, it can be said that the most revolutionary inventions such as paper, printing, compass and tea were given to us by the ancient Chinese people that later occupied the most prominent roles in everyone’s

Media Journal Assignment Term Paper Example | Topics and Well Written Essays - 1250 words

Media Journal Assignment - Term Paper Example In order to do so, Walter gets engaged in the drug dealing profession as well as other criminal activities and gradually becomes remarkably expert in executing his operations of producing and marketing drugs accompanied by one of his former students named Jeese Pinkman (AMC Network Entertainment LLC., â€Å"Returns Summer 2013†). Typical Setting The entire series was aired through several episodes. From an overall perspective, the entire series can be observed to represent the negative psychological effects of a fatal disease on an ordinary person which often gets boosted by his feel of insecurity. The objective of the series has thus been to demonstrate how a deadly disease can completely change an average man into a criminal. Major Characters There are nine major characters in the series comprising of Walter White, his wife Skyler White, his son Walter Junior and his former student Jesse Pinkman. The other characters included Mike Ehrmantraut, a former police officer of Phil adephia, Saul Goodman, a criminal lawyer, Hank Schrader, a ‘Drug Enforcement Administration’ officer and Marie Schrader, sister of Skyler White. Other sub characters included Jesse’s friend Brandon, Hank’s companion Steven Gomez Schrader and Jesse Pinkman’s neighbor Jane Margolis (AMC Network Entertainment LLC., â€Å"Returns Summer 2013†). Who/What is missing from the text? No gaps have been observed in the television program setting maintaining a effective flow from one episode to another for the audiences to follow and interpret the information in an unambiguous way. Step 2: Textual Analysis Description Breaking Bad season 3 explores profoundly into the atmosphere of drug dealership and generates an intense and credible situation for the viewers representing the role of media is the revealing of psychology related motivational causes of criminal activities. Using the term ‘breaking bad’, the producer intends to tell that once a person has conducted criminal act and gets involved in bad activities, the psychology of that particular person becomes unable to adapt his/her previous mental frame. The entire series is about how Walter White gets deeper into the drug business and conducts the activities which were entirely new to him with superior skills. He therefore decided to alter his profession from teaching to drug dealing. However, witnessing the consequences of his decision, Walter was also shown to regret and try his best to bring the circumstances at a normal pace. Analysis The series ‘Breaking Bad Season 3’ does not promote people to sell drugs; rather it shows the negative consequences of continuous mental pressure led by dissatisfaction and the fear of inadequate time to accomplish the desired. For instance, in the episodes it has hardly been observed that Walter White gets benefited from the drug business. Due to this unethical profession, his marital relationship gets hampered signif icantly. Although by engaging in drug business, he might have earned significantly more than being in the teaching profession, Walter had lost the support from family for whom this huge earning was meant. As a consequence of drug business, Walter nearly lost his family, as Skyler decided to end her

Professional Issues Assignment one Case Study Example | Topics and Well Written Essays - 1000 words

Professional Issues Assignment one - Case Study Example There is an ongoing divorce case and the some data is being required by the lawyers and prosecutors. The psychologist should seek the consent of the client as to what and to whom the information will be given and the purpose that these data will serve. Fidelity is a part of the ethical guidelines stated by BACP. Increasingly, attention has focused on providers of psychological services who need to balance the ethical principles of their profession with legal and regulatory mandates, as well as with the institutional policies of the organizations where they work. The General Guidelines for Providers of Psychological Services and the Specialty Guidelines for the Delivery of Services were promulgated to aide those involved in the professional practice of psychology within several contexts. Additional guidance on specific issues is provided in other documents, such as the Guidelines for Child Custody Evaluations in Divorce Proceedings, drafted by the Committee on Professional Practice and Standards and several others mentioned throughout his chapter. The experiment with Little Albert by Watson and Rayner achieved a great deal of information and additional knowledge that are still considered to helpful up these days in the field of psychology. Watson is a strong proponent of the idea that fear among kids is innate and it can be considered a response to an unconditioned event. The principle of info... The principle of informed consent states that children should be made aware of all the conditions and procedures that they will encounter throughout the research. There should be an approval from the child if he/she wants to participate in the research or not. The child should be provided with the freedom to decide if he/she wants to join or not and the researchers should respect the decision of the child. Non-maleficence states that the procedures should not, in any way, place the child in danger or great harm while doing the research. The psychologist should seek other safer means of doing a procedure if it entails evoking stress from the subject. The psychologist may also ask for more knowledge or assistance from other specialists if they believe that there is a potential danger in one of the steps included in the research. Task Sheet 4: Limits of competence and fitness to practice Competence can be measured by evaluation and can be maintained by keeping a sound professional relationship with clients and sustaining an objective mind to keep away from distractions and pressure. Evaluation is not new in human experience. When Adam and Eve were tempted to partake the apple, a choice was made. President of McKinley spent sleepless nights pondering on whether it was a wise move to buy the Philippines from Spain. The decision he made became a history. Trying on a new dress or buying a new pair of shoes, choosing a course, selecting a university or college - all these involve some appraisal, some evaluation. Evaluation is used to mean appraisal or measurement. As applied to education, it is the process by which we find the extent to which the objectives of the school policies and school program are being attained. Good defines evaluation as the process of determining

INTR1007 AUSTRALIA AND WORLD Essay Example | Topics and Well Written Essays - 3000 words

INTR1007 AUSTRALIA AND WORLD - Essay Example This rivalry between the two coalitions sustained from the end of the Second World War in 1945 to fall of the Soviet Union in the year 1991. It was led by tactics and procedures that would not fit into place determined armed crash or infringement of political affairs. Depicted by ordinary uncertainties, a determination to set up cleverness, technological skills, the deliver of artillery, and this batter about universal supremacy occurred for over twenty years. The world War was a conflict that brought about real substantial changes throughout the whole world. Ever since this war started, it has turn out to be a lesson, and many nations use it as an instance of the world’s freedom. Various countries were mixed up in this war and each one of the nations contributed in their own way. Many changes took place for the duration of the Second World War, which took place between 1939 and 1945 after the First World War happened in the year 1914. Many people all over the world were so mu ch unhappy, and the pressure only ended following the end of this Cold War2. A number of industries had started with the intention of making weapons together with other resources that were meant to equip the militaries. There were numerous weaponry that the cronies used to fight to be successful in their battle. The World War II was the strongest and the most brutal fight ever witnessed. It caused death for many people, cash for making weapons and some other supplements for the army, damaged possessions, and caused more across-the-board transformation in practically each state in the least of any other conflict in the past. Uncountable numbers of people were lost, some critically wounded and countless had been murdered as at the end of the war. Greatly applicable in the present days, the Second World War is a lesson to the whole world, not only about the profession of arms, but also about military

Media Journal Assignment Term Paper Example | Topics and Well Written Essays - 1250 words

Media Journal Assignment - Term Paper Example In order to do so, Walter gets engaged in the drug dealing profession as well as other criminal activities and gradually becomes remarkably expert in executing his operations of producing and marketing drugs accompanied by one of his former students named Jeese Pinkman (AMC Network Entertainment LLC., â€Å"Returns Summer 2013†). Typical Setting The entire series was aired through several episodes. From an overall perspective, the entire series can be observed to represent the negative psychological effects of a fatal disease on an ordinary person which often gets boosted by his feel of insecurity. The objective of the series has thus been to demonstrate how a deadly disease can completely change an average man into a criminal. Major Characters There are nine major characters in the series comprising of Walter White, his wife Skyler White, his son Walter Junior and his former student Jesse Pinkman. The other characters included Mike Ehrmantraut, a former police officer of Phil adephia, Saul Goodman, a criminal lawyer, Hank Schrader, a ‘Drug Enforcement Administration’ officer and Marie Schrader, sister of Skyler White. Other sub characters included Jesse’s friend Brandon, Hank’s companion Steven Gomez Schrader and Jesse Pinkman’s neighbor Jane Margolis (AMC Network Entertainment LLC., â€Å"Returns Summer 2013†). Who/What is missing from the text? No gaps have been observed in the television program setting maintaining a effective flow from one episode to another for the audiences to follow and interpret the information in an unambiguous way. Step 2: Textual Analysis Description Breaking Bad season 3 explores profoundly into the atmosphere of drug dealership and generates an intense and credible situation for the viewers representing the role of media is the revealing of psychology related motivational causes of criminal activities. Using the term ‘breaking bad’, the producer intends to tell that once a person has conducted criminal act and gets involved in bad activities, the psychology of that particular person becomes unable to adapt his/her previous mental frame. The entire series is about how Walter White gets deeper into the drug business and conducts the activities which were entirely new to him with superior skills. He therefore decided to alter his profession from teaching to drug dealing. However, witnessing the consequences of his decision, Walter was also shown to regret and try his best to bring the circumstances at a normal pace. Analysis The series ‘Breaking Bad Season 3’ does not promote people to sell drugs; rather it shows the negative consequences of continuous mental pressure led by dissatisfaction and the fear of inadequate time to accomplish the desired. For instance, in the episodes it has hardly been observed that Walter White gets benefited from the drug business. Due to this unethical profession, his marital relationship gets hampered signif icantly. Although by engaging in drug business, he might have earned significantly more than being in the teaching profession, Walter had lost the support from family for whom this huge earning was meant. As a consequence of drug business, Walter nearly lost his family, as Skyler decided to end her

INTR1007 AUSTRALIA AND WORLD Essay Example | Topics and Well Written Essays - 3000 words

INTR1007 AUSTRALIA AND WORLD - Essay Example This rivalry between the two coalitions sustained from the end of the Second World War in 1945 to fall of the Soviet Union in the year 1991. It was led by tactics and procedures that would not fit into place determined armed crash or infringement of political affairs. Depicted by ordinary uncertainties, a determination to set up cleverness, technological skills, the deliver of artillery, and this batter about universal supremacy occurred for over twenty years. The world War was a conflict that brought about real substantial changes throughout the whole world. Ever since this war started, it has turn out to be a lesson, and many nations use it as an instance of the world’s freedom. Various countries were mixed up in this war and each one of the nations contributed in their own way. Many changes took place for the duration of the Second World War, which took place between 1939 and 1945 after the First World War happened in the year 1914. Many people all over the world were so mu ch unhappy, and the pressure only ended following the end of this Cold War2. A number of industries had started with the intention of making weapons together with other resources that were meant to equip the militaries. There were numerous weaponry that the cronies used to fight to be successful in their battle. The World War II was the strongest and the most brutal fight ever witnessed. It caused death for many people, cash for making weapons and some other supplements for the army, damaged possessions, and caused more across-the-board transformation in practically each state in the least of any other conflict in the past. Uncountable numbers of people were lost, some critically wounded and countless had been murdered as at the end of the war. Greatly applicable in the present days, the Second World War is a lesson to the whole world, not only about the profession of arms, but also about military

Premarital Cohabitation Essay Example for Free

Premarital Cohabitation Essay Over the past 30 years countries have experienced a phenomenon that has raised many questions about the future of the institution of marriage. Western societies, such as the United States, Canada, and countries in Western Europe have witnessed a virtual explosion in the number of unmarried cohabitating couples. Quite a number of studies have been done to research what effect, if any, this trend has on the subsequent marriage, and how does this affect any children as a result of this union. According to some estimates, since the 1970s, the number of couples that live together has more than tripled. However, there are two sides to the story – one, proposes that premarital cohabitation is like a trial marriage and allows people to eventually marry the one they are more comfortable and compatible with. The other point of view is that premarital cohabitation leads to a higher divorce rate in the society and may also have other negative effects. However, research suggests that there is little merit to the claim that cohabitation effectively serves as a trial marriage. Furthermore, studies indicate that premarital cohabitation is actually detrimental because it leads to higher divorce rates and dissolution of marriage. Why Would People Prefer to Cohabit To understand the effects of cohabitation it is necessary to review why people cohabit in the first place. About 50% of cohabitating individuals express the belief that living together without is a way to determine compatibility before getting married. Based on the premise that premarital cohabitation allows couples to determine compatibility, this practice should result in more stable marriages. However, evidence suggests that the contrary is true. Cohabitation is linked to lower levels of marital satisfaction. Couples who previously lived together are reported to spend less time together in shared activities. They report higher levels of marital disagreement, less supportive behavior, less problem-solving, more marital problems, and greater perceived likelihood of marital dissolution (Amato 2003). Premarital Cohabitation Leads to Higher Divorce Rates Research has shown that cohabitation is extremely unstable. For example, Canada has experienced a ninefold increase in the numbers of cohabitating couples, as well as a fourfold increase in the number of divorces over the past 30 years. Recent studies have not only indicated that cohabitation is negatively linked to marital stability, but studies also indicate that living in common law is related to a decrease in quality of marriage (Hall 1995). In a survey conducted by the Australian Institute of Family Studies Family Formation Project showed that after 5 years of being married, 13 per cent of those who had cohabited before marriage would divorce, versus six per cent of non-cohabiters. Ten years later, the difference increased to 26 per cent for those who had cohabited and 14 per cent for those who had not. After 20 years, there was a further increase of 56 per cent of people who had cohabited versus 27 per cent of those who had not (Weston 2007). Many reasons are cited for the resulting instability and the higher divorce rate among former couples who formerly cohabitated. Cohabitators are thought to hold more unconventional values and attitudes than those who marry without cohabitating. Those who cohabitate are thought to have a weaker commitment to marriage in general, or they may have higher expectations about the quality of marriage than those who do not cohabitate. Cohabitators are also thought to have socioeconomic or personality characteristics that are linked to higher likelihood of union dissolution (Dourleijn 2006). Among these socioeconomic and personality factors which are thought to be linked to higher instances of marital dissolution are parental divorce, less education, lower income, premarital pregnancy and childbirth, being non-white, and having had a previous divorce (Cohan 2002). According to research conducted and published in the American Sociological Review, it was concluded that Overall association exists between premarital cohabitation and subsequent marital instability. The dissolution rates of women who cohabit premaritally with their future spouse are, on average, nearly 80 percent higher than the rates of those who do not. (Bennett, Blanc, and Bloom 1988). Based on the US data, researchers have shown that ‘marriages that are preceded by living together have 50 per cent higher disruption rates than marriages without premarital cohabitation. In Sweden, researched showed that cohabiters were more likely to divorce even if the period of marriage is counted from the beginning of cohabitation. A subsequent study also found that premarital cohabitation, regardless of the nature or reason; it is associated with an increased risk of marital instability. Based on the work of Bennett, Blanc and Bloom (1987) whose findings correspond with previous findings, the following conclusions can be made: knowing that cohabiters and non-cohabiters differ in the sense of higher risk of divorce, the researchers set about to explore if there are other characteristics which were unique to these two groups, or a factor which can show that it is not premarital cohabitation alone which leads to higher divorce rate. While no one factor was found to support the argument that cohabitation caused the difference, researchers did not find a characteristic to dispute the argument. According to their data sample, women who cohabited were younger than those who did not. They are also more likely to have had a premarital conception, and were twice as likely to have had a premarital birth. For those who marry at a young age, or who have had a premarital birth have higher divorce rates. However, the first birth within a marriage has a stabilizing effect, and for these couples divorce rates are one quarter lower. These results are consistent with previous research. In 1985, it was found that for every year of age an adult attains before marrying, the risk of dissolution decreases by 16%. Education achieved for women is negatively related with the possibility of divorce. However, for this aspect other factors may also be involved. When social background was considered, similar findings were found. Social background is measured by using the occupation of the main breadwinner in the household. This factor indicates level of education achieved, parent’s marital status etc. It was found that women in households with a white collar worker as the breadwinner had higher divorce rates than other women. Another interesting finding concerns the duration of how long the couple have been together. The researchers assume that people who cohabit can be roughly divided into two groups: those who believe in the institution of marriage, and those who don’t. In such a case, the less committed group should be seen to have higher divorce rates. This should be observable if the relationship between cohabitation and dissolution should decrease with increase in duration. This is proved by the data researchers had collected. Their findings show that for up to two years of marriage the divorce rates of people who had cohabited before was almost three times. This reduced to twice for people who were married for two to eight years. After eight years, the differences in divorce rates of cohabiters and non-cohabiters are statistically insignificant. Thus one interpretation of this is the fact that people who cohabit have characteristics that make them more likely to have higher chances of a divorce. Another finding points to the fact that women who cohabit premaritally for more than three years have a 54 percent higher divorce rate than those who have cohabitated for shorter periods of time. This is because the former groups of people have such characteristics which make them less willing to commit. These include valuing one’s independence and being more self-reliant (Bennett 1987). Other Adverse Effects The increase in the rate of premarital cohabitation raises important concerns about the institution of marriage from a societal perspective. One concern is that individuals may find cohabitation to be an attractive arrangement and will be more likely to view marriage as undesirable. Another concern is that the high rate of dissolution among couples will reinforce the view that â€Å"intimate relationships are fragile and temporary,† thereby reducing the view within society that marriage is a rewarding lifetime commitment. In addition, research shows that cohabitation is linked to delayed marriage, an increase in nonmarital fertility, less commitment to marriage, and greater approval of divorce and nonmarital cohabitation. Furthermore, societies which have experienced a sharp increase in premarital cohabitation rates have also experienced an upward trend in divorce, premarital sex, and premarital pregnancy rates, while marriage and marital fertility rates have declined (Balakrishnan 1995). Conclusion: Although a number of individuals believe that cohabitation provides a means by which couples may determine their compatibility before getting married, there is a vast body of strong evidence that suggests otherwise. Married couples who previously lived together report high levels of marital disagreement, spend less time together, and are more likely believe that their marriage will end in dissolution. These couples tend to be less supportive of each other, and they institute fewer problem solving skills. Cohabitation has been linked to lower commitment levels among couples, diminished views on the marital relationship in general, and a higher divorce rate. These ill effects are directly linked to the cohabitation trend, which has exploded over the course of the past few decades. Researchers believe that cohabitation leads to unstable marriages because those who cohabitate tend to have weaker commitment to marriage in general, or they may have higher expectations for the quality of married life. Cohabitators are also more likely to hold unconventional views on marriage. It has also been observed that those who cohabitate tend to have other socioeconomic and individual characteristics that are linked to a higher rate of marriage dissolution. In addition to the higher divorce rate that seems to be directly related to the dramatic increase in cohabitation, other undesirable effects have also resulted. Societies that have experienced a surge in premarital or nonmarital cohabitation have also seen a sharp increase in premarital pregnancies, delayed marriage, and greater acceptance and approval of divorce and nonmarital cohabitation.

The Utilitarianism And Principlism Philosophy Essay

The Utilitarianism And Principlism Philosophy Essay Utilitarianism, started by Jeremy Bentham and John Stuart Mill in the eighteenth and nineteenth centuries as the opposition to Christian ethics, is a theory in ethics, which favors the idea of maximizing the greatest pleasure and minimizing the greatest harm. As stated in the book, Utilitarianism, The sole end of human action is happiness Therefore, to achieve this maximum pleasure and minimum harm, which results in happiness, one must apply the four main tenets: Consequentialism, Maximization, A theory of Value, and A scope of morality. Principlism originated as a method of investigation for determining if medical treatments are moral and ethical. Now, this theory is widely used for making ethical and moral decisions in general. The tenets for principlism are autonomy, beneficence, non-maleficence, and justice. During the Presidential election on Nov. 6, 2012,  Washington, Maryland, and Maine all, by majority rule, approved same-sex marriage. This makes, in total, nine states, inc luding the District of Columbia that has legalized and recognizes same sex marriage. In addition, eight states have legalized and recognized civil unions. This decision has themes of utilitarianism and principlism but there are still several moral and ethical injustices taking place. In this paper, I will use utilitarianism and principlism to show that the banning of same-sex marriage is unethical and immoral. Same-sex marriage is the joining of two individuals, of the same sex, in matrimony. Currently, nine states in the United States recognize same-sex marriage. Eight other states recognize civil unions. The rest recognizes neither and upholds that marriage is a union between, only, a man and a woman. The nine states that recognize same-sex marriage offer some rights that come with marriage. However, the federal government does not offer any benefits or rights to couples in same-sex marriage. The states that allow same-sex marriage may grant some benefits but not all. Civil unions, in essence, are the same as a regular marriage. The only difference is that there is an even bigger limitation on some rights and privileges for the couples. I use same-sex marriage and civil unions interchangeably for the purposes of this paper. Consequentialists believe that, right acts produce the greatest amount of good consequences, versus motives, for the greatest number of beings (Pence). This means tha t right acts, as in doing what is right, tends to increase pleasure and happiness for all. The motives for action, in this case, are not relevant factors. Negating the views of religion, as they have no standing in what is morally and ethically right, legalizing same-sex marriage and granting the full rights of marriage will only cause happiness for all. Maximization states that, the number of beings affected by a consequence matters; the more beings affected, the more important the result (Pence). This emphasizes the fact that the larger the number of all relevant people hurting the extent of harm is at its worst. On the other hand, the larger the number of all relevant people happy, the extent of pleasure is at its highest. The whole goal of utilitarianism is, in fact, to make all relevant people happy while reducing all forms of hurt. Again, negating the views of religion, allowing same-sex marriage, and granting the rights of marriage will only bring about the greatest happiness for all persons. A theory of value refers to good consequences that are defined by pleasure, what people prefer, or by some other good thing (Pence). This creates a slippery slope concerning the value of marriage. Is marriage, specifically same-sex marriage, intrinsically valuable or is it valuable because of the thoughts and feelings people project onto marriage? Marriage in general is an institution where two people profess their love for each other. At the very least, being in a marriage acts in favor of the participants overall happiness. If anything works to increase pleasure and happiness, then it is intrinsically valuable. It is not valuable because people perceive this to be the right thing to do or because of expectations. It is intrinsically valuable on its own merit. Marriage increases your chances of living longer, Based on life expectancies, nine of ten married men and women alive at age 48 are alive at 65, while only six of ten single men and eight of ten single women make it to 65. Mar ried men may have better immune systems as well, either from support or from nagging to monitor blood pressure, cholesterol, weight, etcà ¢Ã¢â€š ¬Ã‚ ¦ and may be at less risk to catch colds (Waite and Gallagher). In addition to living longer, married men and women also have better financial stability, and they are less likely to commit suicide. Of course, with these side-effects of marriage, you would first have to be in a union and you would have to have the rights and privileges of marriage. Since these side-effects are actually beneficial, it would only make sense to permit all wiling people to marry and grant them the rights of marriage, specifically same-sex couples. If you are happier, normally, you will be healthier, and you will live longer. If dying were the greatest harm then life would be the greatest benefit. Therefore, giving people a chance at a happier, healthier life would only be the morally and ethically right thing to do. The last of the four tenets of utilitaria nism is a scope of morality. This states that Each beings happiness is to count as one and no more and beings who count are to be made explicit, whether these are only humans or all sentient creatures (Pence). For instance, take the couple Jack and Jim. Jack and Jim are legally married in one of the states that permit same-sex marriages. Jim becomes ill and he does not have insurance of his own. Jack does have insurance, but due to restrictions of same-sex marriage, Jim cannot use Jacks insurance. Where does Jim get the money to pay for treatment? The people who pay taxes provide the funds. Millions of people are currently uninsured, and of those millions, large portions of those people are in same-sex relationships. Allowing people in same sex marriage to have the benefits of using the health insurance of their spouse will be one factor in lowering the tax payments for the uninsured. The couples share health insurance and the rest of America may not have to pay as much for the taxe s. This results in the best consequence for all. However, the motive may be selfish; paying less for some taxes, but this would be the right thing to do. Principlism also uses four tenets, which act as criteria for determining the ethicality of certain decisions. These tenets are autonomy, beneficence, non-maleficence, and justice. The concept of autonomy, in essence, is free will. Autonomy allows for persons who are informed, competent, and unforced to state their freedom and pursue the maximization of their own individual liberties and values that matter in their own lives. Looking at Jack and Jim again, they both are fully aware of the rights, privileges, and responsibilities of marriage. They both are in great mental health and are mentally competent. They both are also willing to marry each other. They meet the criteria for having autonomy so they should be able to practice this concept. With having the free will that autonomy grants, the both of them feel that being married exercises their freedom and getting married would maximize their own individual happiness. Beneficence has always had an unclear place, in great part because to act kindly or generously toward others requires that we have some sense about what is actually good for them (Callahan). The concept of beneficience applied to same-sex marriage can be a slippery slope in that many people try to incorporate religion and how same-sex marriage affects children. Again, religion does not offer concrete rules reguarding morality. Also, you can not apply the morals of religion to those who do not practice a religious faith. You must take the person on their own merit. You must consider, without any bias, what is best for them. If a person can not marry the person that they love, then this will surely cause some discomfort and some harm to them. In this it would be kind and generous for anybody to allow those persons who want to marry become married. Non-maleficence, for instance, comes down to a right not to have our mind or body harmed by another, to be left intact; and that is a historical variant of autonomy (Callahan). This concept should include all aspects of harm not just physical harm. It should also not be limited to the interference with a persons freedom, but it should work to protect people from threats to peoples values, political welfare, social relationships, and overall well-being. You should take Jim and Jacks natural right to not be mentally or physically harmed by any action. They should be left with their own autonomy as long as they arent causing any mental or physical harm to themselves or each other. If the concept is to not harm, be it mental or physical, then you should take into account that not allowing marriage will cause some kind of harm. Since harm will be caused by withholding the rights of marriage is not ethical. So you must do the most ethical thing, which is to allow them to marry. As for just ice, I take it that the whole point of treating people justly, or allocating resources to them in an equitable manner, is to allow them to function as autonomous persons, not discriminated against or harmed by inequitable treatment (Callahan). Here, denying Jim and Jack the opportunity to get married will be unjust and unethical. Since there is and could never be any chance of marriage becoming scarce, there is no reason to withhold marriage from anybody, unless there is a just reason for doing so. This unjust reason may be too many divorces in the past or from trying to see some kind of monetary compensation. If Jack and Jim truly love each other and this can be proven, then there is no just reason to deny them marriage. Consequentialism, Maximization, A Theory of Value, and A Scope of Morality are all components of the theory of Utilitarianism. These tenets act to produce the main thought of utilitarianism, which is to maximize pleasure and to minimize pain. Principlism, another ethical theory, uses autonomy, beneficence, non-maleficence, and justice to determine the morality and ethicality of moral and ethical decisions. Using the theories of utilitarianism and principlism, and their four tenets, I believe that same-sex marriage should be legalized based upon the fact that there is no moral or ethical reason for denying the union. It becomes unethical and immoral when people are denied same-sex marriage.

Teaching Philosophy :: Philosophy of Teaching Education Essays

Teaching Philosophy When I was growing up I wanted to be everything I could think of from an astronaut to a doctor. You name it and I wanted to be it. I could not make up my mind and even as I started college no decision fro my major was made. I waited two years until coming to the realization that I would like to teach. A small girl in Wal-Mart helped me come to this realization. I did not even know who she was, but somehow she caught my attention. The first time I looked at her I saw nothing, just an ordinary girl, but something made me look again. When I did the girls’ face was glowing like she was an angel and then she just smiled. The smile filled my heart with such joy that from that moment on I realized that I wanted to see that smile everyday as an elementary school teacher. I wanted to become a part of a child’s learning experience and development. The following pages contain my philosophy on education and some goals that I will meet in my teaching experience s that are waiting for me. Recently, I have discovered my philosophy of education is progressivism. The person most responsible for the success of progressivism was John Dewey. This approach stimulated schools to mold education to the needs and interest of the students. After the launching of Sputnik progressivism was looked down upon to go back to traditional instruction with defense-related subjects. Progressivism came back with renewed popularity in the 1960’s and 1970’s, however; in the 1980’s and 1990’s traditional approaches dominated the nations schools again. I intend to have classroom management, the curriculum, teaching methods, and ways of evaluating my students all following the progressives approach. I believe that the classroom should be student centered so they feel free to make decisions on their own. After all, education is for the students so they should have some say in how they want to lean. First, I would like to discuss how I intend to manage my classroom.

Assessment of a Study of Transformational Leadership Essay -- social i

Assessment of a study of the relationship between transformational leadership, empowerment and organizational commitment Introduction and Purpose of Study The implications of transformational leadership on a firm’s employees and the success of the firm overall are areas of ongoing research according to Ismail, Mohamed, Sulaiman, Mohamad, and Yusuf (2011). The authors make the case that in a changing global environment transformational leadership styles, rather than transactional styles, are a means organizations are using to meet their strategies (p. 90). They argue previous research suggests that some aspects of transformational leadership, such as empowerment, may motivate the followers to unite, change their own goals, and even look beyond their own self-interest to achieve the organization’s interest (p. 90). Thus, the use of a transformational style may impact employee outcomes, especially organizational commitment resulting in increased organizational performance. According to Ismail et al. (2011, p. 91), despite studies showing this important relationship, there is insufficient explanation of how and why transf ormational leadership affects organizational commitment. Their study begins to address the shortfall by studying the mediating effects of empowerment on the relationship between the variables Transformational Leadership and Organizational Commitment. The assessment presented here focuses on the sampling methodologies used by the authors and argues that potential weaknesses in the methodologies limits the conclusions to something less than that which is presented by Ismail et al. (2011, pp. 100-101). This paper will have three following sections. First, there is a methods section to discuss the author... ... approaches rely on random sampling to draw inferences. As the sample drawn from the population becomes less random, the results become skewed, and conclusions become limited and should be viewed with skepticism. Thus, the results reported by Ismail et al. (2011) must be viewed with skepticism. References Burns, R. B., & Burns, R. A. (2008). Business research methods and statistics using SPSS. London: Sage Publications Ltd. Girden, E. R., & Kabacoff, R. I. (2011). Evaluating research articles: From start to finish (3rd ed.). Thousand Oaks, CA: Sage Publications. Ismail, A., Mohamed, H. A., Sulaiman, A. Z., Mohamad, M. H., & Yusuf, M. H. (2011). An empirical study of the relationship between transformational leadership, empowerment and organizational commitment. Business & Economics Research Journal, 2(1), 89-106. Retrieved from http://www.berjournal.com

Nurse Betty

â€Å"Nurse Betty† is not so much a movie about a nurse, but it is a good depiction of how  nurses can sometimes be portrayed by the media. In this film a small town waitress named Betty  fixates on one doctor as portrayed in her favorite soap opera, â€Å"A Reason To Love.† After witnessing her husband’s murder while watching an episode Betty begins to  become delusional, believing that she is a nurse in the hospital where the character of Dr. Ravell  from the soap opera works. Betty also believes herself to be his ex-fiancà © and that she is still in  love with him. As this delusion takes hold she packs her bags and leaves the scene of the crime to  head to Los Angeles to find him. Because of her delusions Betty does not often relate well with others. She has convinced  herself that she is an actual nurse and is in love with Dr. Ravell. For this reason she fails to  understand why others cannot accept this.  The remaining nurse, doctor and hospital administration portrayals are all minor roles.  Many are little more than walk-ons and cardboard cut-out soap opera stereotypes. The ones who  are really in these positions and not characters from the soap opera are portrayed more fairly than  the soap characters.  When Betty arrives at what she believes is the hospital where Dr. Ravell works the  administration is at first depicted as sincere in response to her claims of being a nurse and  looking for Dr. Ravell, an acclaimed cardiologist who should work there. Even though he has  never been heard of before. Little is shown of how Betty handles herself as a nurse. Mainly this is due to the fact  that she is not a nurse. Even though she believes herself to be one. The other minor portrayals of  nurses in this movie are generally positive and believable.Overall this movie shows several examples of how Hollywood portrays those in the  medical profession. Both with the medical professionals as characters and with the more  stereotyped soap opera characters. LaBute, N. (Director). (2000). Nurse Betty [Film] Hollywood: Gramercy Pictures

Business Case Study – Cctv

Case Study – Extreme CCTV (all details discussed in this case study have been taken from the Extreme CCTV case study as presented in Cases of entrepreneurship: the venture creation process (Morse & Mitchell, 2005)) Student Name: Katrina BinottoStudent Number: S3172726 Course: BUSM 2367 – Business Enterprise One 1. If you were Jack Gin, what would you do: acquire Derwent Systems, based in Newcastle, UK, to extend its reach into Europe, or focus on the IPO? When assessing if Jack Gin should acquire Derwent Systems or focus on IPO it is would be best suggested to undertake a review of the attractiveness and competitive position of the proposed acquisition. One method of doing this is through the use of the Boston Consulting Group (BCG) Matrix. This matrix assesses the competitive position of the business in its current form, and the aspects of the proposed businesses, against their respective market attractiveness. (Robbins, et al. 2009) The BCG considered businesses in terms of a Cash Cow, Star, Problem Child or Dog. The case study tells us that Extreme CCTV is a growing company with specialized products that produce positive cash flow for the business, which makes it a Cash Cow. Derwent, although they had difficulties with cash flow at the current time, have a specific product base and have a recognized brand name, which sits this business in the Problem Child area of the Matrix. In order to develop a business which could become a star, Derwent would be able to provide the brand and provide recognition, and Extreme is able to provide the business the necessary cash flow to achieve a possible Star business. Therefore I believe that Jack Gin should invest into Derwent Systems as it will allow the acquisition of a recognized product with the ability to sustain positive cash flows assisting in long term sustainability of the business. 2. Briefly outline the risks associated with your recommendation and how the company could manage these risks. There are risks associated both with acquisition and passing the opportunity; Not Acquiring Derwent †¢Will lose access to a high quality high performing product †¢May risk market saturation Ability to provide competitive pricing structure for current product range should competitors produce the same products Acquisition Risks †¢Cash flow – does Extreme have enough cash flow to support Derwent requirements in the short term †¢Change management issues in merging businesses and associated staff cultural issues †¢If competitors are already engaging in the market Extreme is trying to break into – do they have a marke t dominance †¢Geographical issues – managing businesses on two sides of the globe †¢Globalisation and workforce diversity issues 3. List the benefits, and why you believe they outweigh the risks Increased market share †¢Ability to offer the market more products †¢Acquiring the good will of Derwent customers †¢The additional Intellectual property from Derwent research and development †¢Additional staff and their knowledge and experiences †¢Ability to proposed more competitive pricing structures as inputs may be cheaper as business will have greater turn over and thus may be able to purchase components in bulk †¢Economies of scale – not only for tangible inputs but labour inputs †¢Increased borrowing power with the merger of two businesses – increased assets. 4. Analyse Extreme CCTV’s competitive landscape using Porter’s Five Forces Porter’s Five Forces consist of the following; †¢Supplier Power oThis component could be considered as high as with a larger volume of component turnover Derwent could access better trading terms and stronger relationships with suppliers. This would result in more reliable and competitive supply of components and with good relationship management, such as ensuring on time invoice payment, Derwent may be able to become a ‘preferred’ creditor. †¢Consumer Power oQuality would be at the forefront of the consumer’s requirements and thus this component would be considered very high. Without reliable quality products Derwent would allow competitors access to their market, reducing their cash flows and product sales. †¢Substitutes oThere are very few substitutes to CCTV. Any alternative products do not provide the same level of quality or access to the same features provided by Extreme (and Derwent) products, thus this factor is considered low. †¢New Entrants oThe possibility of new entrants into the market is low due to the fact that a number of businesses are already participating in the market, and any new entrants would need a large capital, for research and development and product development. Rivalry oIt is possible that Pelco may merge with other competitors, such as Silent Witness, and their new competitive power would be unknown at this time. Therefore this would be considered a medium risk as neither the new market nor the strategic direction of any competitors is known. 5. Analyse the opportunity using the First Screening Guide INDUSTRY ANALYS IS †¢What is the industry that addresses this market? oCCTV equipment †¢Number of competitors ?Pelco ?Silent Witness †¢Relative size of competitors oNo one competitors having a majority share in the market, which was highly fragmented. Pelco – in Extreme CCTV’s market space, from Southern California oSilent Witness – Canadian public company, worldwide networks with good growths since 1995. MARKET ANALYSIS †¢Is there a need? oIndustry had decided that CCTV use is a vital part of their overall security strategy and have experienced significant benefits oThese benefits in specialized markets, such as government agencies and correctional facilities are not being taken up by the more generalized business and consumer market. †¢Customers? oThere is clear demand for this product in government agencies, correctional facilities, and casinos proven by sales to date. More generalized usage of CCTV over time due to perceived and perhaps real reducti on of crime that has been experienced where CCTV is in use. †¢What value do you add? oThe value added service be provided would be; ?Integrated Day Night Cameras – superb performance ?Product Differentiation – a perceived distinct edge by major distributors †¢Product Life oThe product life expected from this service would be durable, as once the set up was established and trust built with customer they would be very unlikely to ‘try’ a competitor’s product. The security provided and reputation created by Extreme would see more at stake for the consumer and unless motivated by other means, such as additional services or major discounting, they would be reluctant to try another service. †¢What is the current market structure? oThe major competitors in this industry are: ?Pelco, and ?Silent Witness. oFollowing are features of services already provided; ?Pelco – provides similar products to Extreme, but at this time does not have the market reputation nor or they able provide a holistic product range as they are not able to provide an integrated camera. Silent Witness – have a product range that is able to operation in varied operating conditions, but also do not currently provide a product that allows the quality of night vision recording. †¢What is the proposed market size? oThe industry currently serves the following markets: ?Families, ?Singles, and ?Couples of any age group. †¢What is the market’s gr owth potential? oThe potential market available for this service is substantial, although it may be difficult to accurately predict. ?Gin feels that although the market is expanding he is unsure how far it will grow and what may drive this growth. Key drivers for the growth would be the increasing acceptance of CCTV usage and the merge of technologies to strengthen the security features of the products. †¢What would be the proposed cost structure? oExtreme’s proposed product offering would be to provide Derwent products under the Derwent branding, but integrate the results of their research and development which had lead to the development of the even illuminator (UF500) with Extreme’s day/night camera. This would provide a unique product to the market. Pricing for this unique product could be set above the ‘standard’ products and the pricing structure may allow scope to support ongoing research and development investments with a set portion of the pr ofit against these products dedicated to this purpose. Advertising this to the customer may encourage their increased investment in the products Extreme would provide in general. THE NUMBERS †¢Profits after tax? oCurrently Derwent profits after tax have been reducing, from $292,570 in 1998 to $159,111 in 2000. oExtreme has been experiencing good financial growth since its first year of trading in 1997. It could be considered that after Derwent acquisition that profits after tax would still be positive and in fact do have a chance of growth if the market response to the integrated product is strong. †¢Time to break even? oIt Gin purchased Derwent for $2. 6 million is would take approximately 4 years for Extreme to break even against this purchase. This is assuming that their annual profits are approximately $692,000 remains constant and that all other factors such as pay scale and in direct costs remain constant. †¢Time to positive cash? Positive cash flow would take s ome time longer than the estimated 4 years for break even. oWith the development of the desired product and ensuring its marketing and strategic placement would manage it would be possible to achieve positive cash flow very soon after breaking even. †¢ROI Potential? oThe return on investment potential is able to be seen in this business idea, but the level of ROI achievable is not able to be determined at this time as market demand is unreliable at this time. †¢Capital Requirements? oExtreme would require capital investment, through financing, to acquire Derwent. The asset base of Derwent, quoted in 2000 as being $2,353,113 in their financial statements, would provide a significant base for sourcing this finance. When considered as a whole business, i. e. Derwent and Extreme, there would be adequate assets to secure finance to complete the acquisition. The consideration needed by Gin would be the businesses ability to service this size of loan as part of normal operations. †¢Exit Mechanism? oPossible exist strategy would be to sell off the Derwent part of the company should Gin be unable to operate this part of the business. oShould t require a more significant exit from the market then Extreme could sell components and intellectual property to competitors. †¢Value? oStrategic value of the business would be high when established. It would have a solid loyal client base, established branding and market reputation. It would be able to achieve market differentiation needed to provide some assurance of long term sustainability in the market. CAN YOU AFFORD TO PLAY? †¢Production Costs? oProduction costs would differ between operating locations, i. e. Derwent and Extreme factories, as input costs may differ due to the differing localities, i. . Northern America and UK. oEconomies of scale could be achieved in bulk purchase of inputs; however the logistical issues associated with movement of stock between geographic locations may actually inc rease costs should this strategy be employed. This would have to be carefully considered. †¢Marketing Costs? oAs the market in North America currently does not appreciate the Derwent product it would be critical to demonstrate through marketing the benefits that there products, and Extreme’s on trying to enter the market, would have for them. Encouraging distributors and consumers to try the product would be critical in being able to ‘break’ into the market. †¢Distribution Costs? oDistribution costs needed to be considered would be movement of input components, where are the distributors and their clients, and would there be a ‘head office’ hierarchy set up or would the two arms of the Extreme business, i. e. Derwent and Extreme, be seen as equals in the company structure and thus have equal responsibilities and distribution strategies would be determined by each location instead of a ‘one size fits all’ approach. Prices? †¢Pricing structure would need to be competitive with other competitors where product services and capacity is similar, where there are distinct difference between what the competitor can offer and what the new Extreme business could provide the market then the ability to charge inflated prices, limited to the value perceived by the consumer, would be would become available. These potential increase profit margins on specific products could be used either as investment into research and development or to minimise the cost of borrowing. It would be dependent on any marketing strategy that would be linked with the pricing structure. †¢Costs? oBulk buying where possible would represent the best way to minimize costs for this business and achieve any economies of scale. †¢Distribution Channels? oIt would be seen that existing distribution channels to be used to promote and sell the products. As the attractiveness of the product became greater then new distribution channels would open. oAn alternative distribution would be to use the companies own resources. The staff would have the background knowledge on the development of the products and the strategic missions and values of the business and would be able to communicate these as part of their marketing strategy. †¢Barriers to Entry? oEntry into this market at this time is favorable as there are not many competitors and Extreme already holds product differentiation with its current product range. oThe ability to merge research and development from the two businesses would provide a great opportunity to emerging markets globally. †¢Legal/Contractual/Intellectual Property. There are definite intellectual property issues with this merger and then management of research and development results through this business and the proposed merger. oLegal contracts and possible supply and logistic contracts would need to be facilitated to provide opportunity for efficiencies. †¢Contacts and Networks? oContracts and networks already in place for both businesses would be used in the fi rst instance, and then with increase attractiveness of produce new networks and contacts would be developed. It is also evident within the case study that participation at trade shows would provide key opportunities to expand current networks. THE MANAGEMENT TEAM †¢The Extreme structure would remain in its current form. With the proposed retirement of Duffy, Gin would need to find an appropriate management team to continue operations of the Derwent arm of the business. FATAL FLAW/RISK †¢Existence of a Fatal Flaw oThere are possible fatal flaws in this proposal; ?Cost of borrowing required capital to acquire Derwent. ?Ability to establish a suitable management team to continue Derwent operations. ?The need to establish two geographical locations for operations the logistical issues that this may create. Staff culture issues and how Derwent staff would be received and integrate with Extreme employees. †¢Risk? oThere is a risk in this proposal in that the cost of capital required to start up the business may be prohibitive to entering the market, although the use of a merger with a business that has established distribution channels and market would reduce this risk overall. BIBLIOGRAPHY †¢Morse, Eric A, a nd Ronald K Mitchell. Cases in entrepreneurship: the venture creation process. Thousand Oaks: SAGE Publications, 2005. †¢Robbins, S, R Bergman, I Stagg, and M Coulter. Management. 5th . Pearson Australia, 2009.